Maison Clabé aimed to renew its brand and visual assets to better align with its corporate communication. The challenge was to identify a typeface that would reflect the brand’s core messages: sweetness, femininity, and… coziness.

I chose to use a bold typeface and icon with a distinctly rounded and soft character, enhancing the design with a pastel color palette in shades of pink and ivory to create a cohesive look. I then adapted the brand across its corporate elements, ensuring seamless application both online and offline.